Koalifyed Breaks New Ground in the Influencer Marketing Space
Koalifyed, an influencer marketing platform for social-first brands, today announced the release of its end-to-end solution for modern influencer campaign management. Koalifyed enables brands to centrally manage all parts of the influencer ecosystem – from identification, contract management and creative execution, to payment and performance tracking. This model creates efficiencies and deeper collaboration between in-house marketing teams, agencies and creators to come together in one workspace.
The vision behind Koalifyed is what makes it different from other platforms in the marketplace – it is built to continuously evolve with the ever-changing influencer industry, providing more effective ways to strengthen relationships with creators, incorporate more transparent data and analytics, and ensure security and operational efficiencies are at the core. And no matter the campaign size, it’s designed to address critical issues like real fraud detection, ROI measurement and manual content reviews – with the end goal of more effective, results-driven content. This approach offers unique benefits:
- Fraud Detection: Koalifyed’s proprietary bot detection service S.N.I.F.F. applies the power of commercialized government intelligence agency technologies to identify up to 10 times more bots than other products.
- Negotiate Rates in Real-Time: By applying S.N.I.F.F.’s authenticity score to rate discussions, brands can make more informed investment decisions directly in the platform.
- Contract In-Platform: Contracts and transactions happen securely in-platform, making the process five times faster than contracting outside the platform.
- Collaborate Seamlessly: Versatile content features allow marketers and creators to review, edit, track changes and approve content all within Koalifyed.
- Prove Performance: With creators opting in to Koalifyed, brands gain instant access to proof of performance, minimizing the stress of compliance and governance requirements, and creators can ensure their campaign insights are easily accessed by brands.
With the end-to-end nature of the platform, Koalifyed can minimize the time historically spent on manual-intensive tasks, enabling brands to shift their focus to building stronger relationships with their influencer communities and driving more powerful content.
Koalifyed was developed by Stagwell Technologies in collaboration with leading consumer marketing agency MMI Agency.
“As new social platforms emerge and influencers take up a greater share of marketing budgets, we saw an opportunity to create an innovative solution that allows brands to gain efficiencies while showing the business value of influencer marketing,” said Charles Hu, Partner & CTO at Stagwell Technologies. “The options available today simply have not evolved with the needs of our industry and its users. Koalifyed facilitates and enhances the relationships between brand and creator, and it’s built to iterate, learn and grow with the changing needs of all stakeholders.”
Today there are nearly 300 active creators on the platform and that number is quickly growing. Active user and Houston Lifestyle and Fashion Blogger, Jordyn Rush said, “Having access to technology like Koalifyed isn’t just about making my everyday tasks as a creator faster and more seamless, it’s also about having access to opportunities that can become real business partnerships.”
“This space is growing and changing, and I see myself as an increasingly important marketing medium for brands. Like many others in the creator community, I take what I do very seriously, and the more that platforms like Koalifyed can help me start conversations with brands that recognize my expertise and my value, the better the ecosystem will be for all parties.”
Koalifyed is now available to all brands and offers solutions for influencer marketing budgets of all sizes. Creators can also sign up to join the Koalifyed creator database to get discovered by brands via Koalifyed’s website. To learn more, sign up to be a part of Koalifyed’s creator database or request a demo, visit https://www.koalifyed.com/.